W7 Absolute Lashes Mascara


Hey everyone,

I'm back again with a new review and I am really excited about this new affordable find that I came across casually browsing for a new mascara. I was in Chemist Warehouse and have been curious about the cosmetics brand W7 for a while now, I decided to try them out by purchasing a few products, one being the W7 Absolute Lashes Mascara which is what I will be reviewing for you all today.

At first glance, it looks like an exact dupe of the Benefit Cosmetics They're Real Mascara and I was very curious to try it out, especially because of the price difference between the two. The Benefit Cosmetics They're Real Mascara retails for $38 AUD and the W7 Cosmetics retails for $4.99 AUD, at Chemist Warehouse.

I have tried the Benefit Cosmetics They're Real Mascara before and have purchased it a few times, I loved how it lengthened my lashes, the type of brush it has and the formula in general, besides it being a little wet from my experience using it. I also didn't have trouble taking it off with a makeup remover or Micellar Water. The W7 Absolute Lashes Mascara, after trying it a fair few times now has its similarities and differences to the Benefit Cosmetics They're Real Mascara despite the packaging looking almost identical.

The brush on the W7 Cosmetics Absolute Lashes Mascara is a little different to the Benefit Cosmetics They're Real Mascara. The top of the brush is round like the They're Real Mascara brush however it has a bullet shape with a round tip, unlike the They're Real Mascara where it goes up into a spiral shape and is larger in size also. The W7 Mascara brush has plastic bristles and the They're Real Mascaras brush has soft bristles that are longer, but I found they both help get the smaller inner eyelashes coated in mascara easily, which is something I personally look out for when I buy a mascara.

I like the style of both brushes personally and will be buying the W7 Absolute Lashes Mascara again once I run out, instead of going back to paying $38 for the They're Real Mascara. The formula is also different to the They're Real Mascara where it isn't as wet, but a downside to that is that it does dry out a little faster. I found over time with the They're Real Mascara that the formula got better after a few weeks of use, as the formula dried up a little, so it really depends what type of formula you like to use and what is easier for you to use. Personally, I don’t mind the mascara drying up a little as I find when the formula is too wet, it can get a little messy!

I also found with the W7 Absolute Lashes Mascara that when removing it with an eye makeup remover or a micellar water that it does come off in little black clumps but isn't hard to remove from my experience.

I've attached photo's below where you can see the difference before and after the W7 Absolute Lashes Mascara is applied. To wrap things up, I find it curls and lengthens my lashes, is easy to control when applying to the inner eyelashes as mentioned before and can be used vertically and horizontally when applying your mascara so that each hair is coated, I'd also like to add that it is a cruelty free brand and product.

Photography by Katia

Photography by Katia - W7 Absolute Lashes Mascara with the brush displayed.

You can get this mascara at: Chemist Warehouse and online at: www.chemistwarehouse.com.au.

As always, if you have any questions on my experience using this mascara or about this review please feel free to leave a comment.

I'll be back again soon with more affordable finds and tricks of the trade!


Katia xx

Product Recommendations Disclaimer: I purchased these products based purely on wanting to try them out. The links above are for convenience only and are not affiliated, unless otherwise stated or a discount code is offered, in which there is an affiliation. All product reviews on my blog are of products I have personally tested and use or have used on a regular basis and have liked.

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